Press Relations

In order to promote ‘the healing powers of garlic’ and raise the profile of a product called alliforce, a book was created to provide information on the special healing ingredient in garlic called ‘Allicin’. The book, called ‘The Heart of Garlic’, helped create PR opportunities and gain coverage in a variety of media.

Solution

The initial version of the book was re-formatted to give it a consumer feel. JGC edited the book and proof read it through various stages of development. The project involved design and print management and was supplied to a London promotional company for featuring in national daily newspapers and magazines.

The launch of the book involved creating press releases and despatching the book to all press, radio and TV stations. Numerous radio interviews were set up with the author and various pieces of coverage were received.

Providing an a-z of conditions and suggested treatments, the book initiated many opportunities for on-going press releases, which were based on seasonal ailments and the developments of allicin in clinical studies.

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