Packaging

A new range of all-natural weight-loss products plus a range of female health and beauty products is being launched. The brief was to create a new innovative style, which would give a pick-up appeal when on the shelf and be versatile enough to sell globally.

Solution

The designs were produced in strong colours in order to get the packs noticed. This style follows through the range using ladies photographs and key selling points to make the benefits clear. Currently on sale in Japan the products will be launched worldwide.

<<BACK TO CASE STUDIES

> PROSANITA PACKAGING