Corporate Identity

A new corporate identity needed to be established. The Prosanita logo was rather weak when printed or used in a presentation document. It did not represent the innovative nature of this company. In addition, the logo and positioning varied on all communications.

Solution

A new logo was produced that is being used on all communications including packaging. This is modern, innovative, strong and professional and will be easier to print. The logo is versatile and works on both business communications and consumer packaging.
In addition, Prosanita in Latin means ‘for your health’. This strap line has been included in the logo in order to link the name with the type of business.

New stationery and all documents using the logo have been re-designed and templates created. Plus information regarding how to use the logo has been produced for distributors. This will ensure consistency is maintained.

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