PROSANITA

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> Corporate Identity
> Packaging
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> Press Relations

A testimonial from Thomas Hafner, Chief Executive
When we decided to launch our new healthcare company, we wanted to ensure that we recruited real professionals for each discipline. Julia Girling has proven to be an invaluable asset to our young company. She has very quickly built up an in-depth grasp of our requirements. She is highly efficient (more so than any of us), accurate and above all a fantastic team player. Julia's outstanding professionalism, marketing and communication skills and her ability to work to tight budgets in a team of people that work and live thousands of miles apart has been one of the key pieces of our jigsaw. I can happily say that one could not choose a better marketing and communications provider for small and medium businesses.

Background

Having previously consulted for the Natural Health Group, I was asked to assist with the launch of Prosanita. This company sell a range of weight-loss, female health and beauty, detox and wellness products to distributors worldwide.

In order to determine the mission statement, corporate objectives, positioning, values and selling proposition of Prosanita, we undertook a business planning session. This enabled me to produce a corporate and marketing plan, which defined the direction and projects to action immediately.

NFER-NELSON

A testimonial from the Promotions Controller
Following a presentation from Julia, we decided to give the company an opportunity to produce some designs as she has good understanding of our marketing requirements.

This opportunity resulted in:

• 507 responses. 95 in the first week of mailing, far more than NFER-NELSON normally expect. A usual response rate is 40 to 50
• Over £52,000 of revenue
• Short listed for a DBA design business award
• Local press coverage for the design company
• More projects for the design company

Situation

This brochure/direct mail piece was to give information regarding the new government papers and the tests that NFER-NELSON produce. As this was about ‘special needs’ and linked to children it required a creative concept that was sympathetic to these market needs.

Solution

There was a large amount of copy and the brochure needed to look light and airy with good typography. The ball concept was created and this represented continual movement, progression and development representing achievements. The soft pastel colours throughout made the brochure aesthetically pleasing and because no photographs were available the ball concept broke up the heavy amounts of text.